Martech Course
This course equips you with essential skills to design, implement, and optimize Martech strategies for effective marketing campaigns.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Martech Course provides a practical, fast-paced way to plan and execute high-performing campaigns. You will learn to define brand positioning, map customer journeys, build personas, and assess your market size. Then, you will master selecting the right tech stack, managing data flows, automation, personalisation, and coordinating multiple channels, along with measurement, attribution, testing, security, and cost control to scale your results confidently.
Elevify advantages
Develop skills
- Martech stack design: plan efficient, scalable tools for campaigns that deliver high returns on investment.
- Data integration: connect platforms like Shopify, CRM, CDP, and advertising tools for smooth, real-time data flows.
- Automated journeys: create multi-channel customer experiences with triggers, timing, and safety measures.
- Measurement and attribution: monitor key performance indicators, return on ad spend, and test what really boosts results.
- Security and governance: implement consent management, access controls, and best practices for managing vendor risks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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