Machine Learning in Digital Marketing Course
This course equips marketers with essential machine learning skills to enhance digital campaigns through data-driven segmentation, automation, testing, and privacy management.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Machine Learning in Digital Marketing Course teaches you how to transform raw data into more intelligent campaigns using practical ML ideas, segmentation, clustering, and targeting. You will learn to create and implement RFM and behavioural segments, utilise platform automation, set up dependable tests, monitor the appropriate KPIs, handle privacy and consent, and operate a secure, marketer-driven ML process from data preparation to optimisation.
Elevify advantages
Develop skills
- ML basics for marketers: quickly understand key models, metrics, and data preparation.
- Practical customer segmentation: create RFM and behavioural clusters that drive conversions.
- Expertise in platform ML: effectively apply Google and Meta automation, pixels, and APIs.
- SQL and spreadsheet analysis: extract, clean, and segment customer data in a few hours.
- Testing, attribution, and protection: conduct A/B tests, assess impact, and oversee privacy.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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