Email Marketing Strategies Course
This course equips you with essential strategies to enhance email marketing campaigns, focusing on segmentation, customer journeys, testing, and compliance to drive sales and build a reliable email program.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Email Marketing Strategies Course provides a quick, practical way to improve your campaigns. Learn to create smart customer groups, design customer lifecycle paths, and apply RFM scoring, personal touches, and product suggestions to increase sales. Gain expertise in data setup, following rules, ensuring emails reach inboxes, and testing to set proper goals, improve outcomes, and grow a dependable, money-making email programme.
Elevify advantages
Develop skills
- Ecommerce email strategy: swiftly review, compare, and match with business aims.
- Segmentation mastery: create valuable long-term customer groups using behaviour and RFM data.
- Lifecycle journeys: design welcome, after-buy, and re-engage flows that lead to sales.
- Testing & optimisation: conduct thorough A/B tests and quickly expand successful email designs.
- Deliverability & compliance: safeguard sender reputation and adhere to email regulations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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