User Acquisition Course
This course equips you with essential strategies for user acquisition in mobile apps, focusing on data-driven decisions, channel optimization, onboarding, experimentation, and retention techniques to maximize growth and profitability.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The User Acquisition Course provides a practical, step-by-step approach to growing and keeping users for habit-forming mobile apps. You will learn to create precise user personas, divide audiences into groups, and select suitable channels, then craft onboarding processes, activation sequences, and fun engagement loops that improve user retention. Additionally, you will gain expertise in analytics, tracking sources, A/B testing, and fine-tuning so that each campaign runs more smoothly and brings in better profits.
Elevify advantages
Develop skills
- Data-driven attribution: master SKAN, cohorts, and KPIs for profitable UA.
- Channel strategy: plan budgets, test creatives, and scale high-ROAS campaigns fast.
- Onboarding optimization: design activation flows that boost retention from day one.
- Experimentation playbook: run A/B tests and iterate quickly to grow LTV and ROAS.
- Retention design: apply gamification and lifecycle messaging to cut churn.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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