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E-commerce Conversion Optimization with Data Analytics Course

E-commerce Conversion Optimization with Data Analytics Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This short, hands-on course teaches you how to improve e-commerce sales using actual data from fashion and streetwear. You will learn important funnel measures, analyse performance by device and channel, and use benchmarks from the US to set achievable goals. You will practise identifying issues, doing fast data checks, simulating results, and changing insights into focused A/B tests that enhance checkout, build trust, and increase average order value.

Elevify advantages

Develop skills

  • Master conversion benchmarks: quickly set realistic targets for fashion e-commerce.
  • Set analytics goals: transform business KPIs into clear, measurable metrics.
  • Diagnose funnels: identify drop-offs using data on devices, channels, products, and user behaviour.
  • Turn insights into hypotheses: change raw data into effective A/B test concepts.
  • Optimise checkout UX: create simple improvements for cart, payment, and trust features.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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