Google Ads Remarketing Course
This course equips you with essential skills to build and optimize Google Ads remarketing campaigns for e-commerce, focusing on audience targeting, creative testing, bidding strategies, and compliance in the Ghanaian market.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Google Ads Remarketing Course teaches you how to create profitable and compliant campaigns that convert past visitors into buyers. You will learn to design audiences in GA4 and Google Ads, set up dynamic remarketing, test creatives, and map incentives. Establish clear goals and KPIs, select appropriate bidding and campaign types, steer clear of common pitfalls, and follow a straightforward optimisation process suited to home fitness e-commerce in Ghana.
Elevify advantages
Develop skills
- High-ROI remarketing strategy: set goals, KPIs and segment-level targets quickly.
- Dynamic creative mastery: test offers, CTAs and visuals for better conversions.
- Precision audience building: design GA4 and Google Ads lists that scale effectively.
- Smart bidding and budgets: choose bid strategies, caps and allocations that deliver results.
- Privacy-safe optimisation: improve performance while remaining compliant in Ghana.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, and I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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