Adobe Analytics Course
This course provides hands-on training in Adobe Analytics for ecommerce optimization, covering setup, reporting, and actionable insights to drive business growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Adobe Analytics Course teaches you how to set up neat report suites, organise eVars and events properly, and create a sharp ecommerce purchase funnel. You will learn to check tagging is correct, match up orders, follow campaigns with proper UTMs, and secure data across different domains. Then, you will make reports based on key performance indicators, group user behaviour, spot unusual patterns, and use funnel insights to form straightforward optimisation and testing plans that you can implement right away.
Elevify advantages
Develop skills
- Ecommerce KPI design: link revenue, AOV, LTV and ROAS to clear business goals.
- Adobe Analytics funnels: build purchase flows, segments, and drop-off reports quickly.
- Experiment tracking: set up A/B tests, events, and uplift measurement in Adobe.
- Channel attribution: configure UTM, eVars, and models for paid, organic, and email.
- Data QA and benchmarks: validate orders, debug tags, and compare to industry norms.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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