CRM & Customer Experience Course
Gain expertise in CRM and customer experience for digital marketing success. Connect ecommerce data sources, create automated customer journeys, personalise interactions at scale, and measure vital KPIs to enhance retention, boost repeat purchases, and maximise customer lifetime value in your business.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to transform customer data into targeted goals, smart customer segments, and revenue-generating automated journeys. You will design flows for welcome, loyalty, VIP, win-back, and cart abandonment, apply advanced personalisation, manage clean data and integrations, and monitor key metrics like retention, CLTV, AOV, and conversions to ensure every campaign drives measurable results and growth.
Elevify advantages
Develop skills
- Build effective ecommerce CRM journeys: quickly launch win-back, VIP, and post-purchase flows.
- Create data-driven customer segments: precisely target new, at-risk, and high-value customers.
- Set up CRM technology stack: integrate store data, clean information, and enable tracking swiftly.
- Deliver personalised customer experiences at scale: use dynamic content, recommendations, and optimal timing.
- Track CRM return on investment: monitor CLTV, retention, AOV, and uplift via intuitive dashboards.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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