Conversion Optimization Course
Master conversion rate optimization (CRO) techniques to boost website performance and revenue through data-driven analysis, testing, and UX improvements.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Conversion Optimisation Course teaches you how to analyse funnels, define KPIs, and identify drop-off points using Google Analytics, heatmaps, and simple dashboards. Learn to design and prioritise A/B tests, estimate sample sizes, and conduct valid experiments that avoid common data pitfalls. By the end, you will confidently turn insights into winning on-site changes that lift conversions and revenue quickly.
Elevify advantages
Develop skills
- CRO analytics setup: configure GA, events, and funnels quickly, without a data team.
- Mobile UX auditing: spot high-impact friction on product, cart, and checkout flows.
- A/B test design: craft hypotheses, variants, and ICE scores for quick wins.
- Experiment validity: size samples, time tests, and call winners with confidence.
- CRO reporting: turn test results into clear roadmaps and stakeholder-ready summaries.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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