Conversion Funnel Optimization Course
This course equips you with practical skills to optimize SaaS conversion funnels, from mapping and benchmarking to testing and prioritization, driving measurable revenue growth through data-informed experiments.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Conversion Funnel Optimisation Course teaches you how to map a complete SaaS funnel, identify leaks, and conduct targeted experiments that increase sign-ups, activation, and trial-to-paid conversions. Learn to select realistic benchmarks, define clear success metrics, avoid false positives, and prioritise tests using frameworks like ICE and RICE, so you can create a practical roadmap and share results that drive predictable revenue growth.
Elevify advantages
Develop skills
- Funnel mapping: build SaaS dashboards that reveal leaks in each conversion step.
- Benchmark modelling: set realistic funnel targets using public SaaS conversion data.
- A/B testing: design fast experiments to lift sign-ups, activation, and trial-to-paid.
- Prioritisation frameworks: rank CRO tests with ICE, RICE, and clear rollout rules.
- Mixed-method analysis: combine analytics, replays, and surveys to validate wins.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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