Content Marketing Writing Course
This course equips you with practical skills to craft effective content marketing materials for SaaS products, focusing on SEO, conversions, and audience engagement.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This short, practical course teaches you how to plan and write high-converting content that ranks well and brings in signups. You will learn clear editing methods, persuasive yet gentle calls to action, and smooth keyword placement. You will create long articles, align content with actual buyer needs, organise content hubs, improve headlines and metadata, and apply basic SEO and sharing strategies to gradually increase quality traffic and trial signups.
Elevify advantages
Develop skills
- Conversion-focused writing: create clear, easy-to-scan, unbiased SaaS copy quickly.
- SEO article planning: develop long-form pieces that inform and encourage free trials.
- Persona-driven content: transform SaaS challenges into compelling content ideas.
- Keyword strategy: identify and rank terms that fit search intent and lead to conversions.
- On-page SEO polish: refine titles, meta descriptions, headings, and links for fast results.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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