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Content Marketing Strategy Course

Content Marketing Strategy Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This Content Marketing Strategy Course provides a straightforward, hands-on approach to planning, carrying out, and improving campaigns within three months. You will establish clear targets and KPIs, create a detailed plan covering TOFU, MOFU, and BOFU stages, fine-tune buyer personas, and select suitable formats and channels. Gain knowledge in monitoring results, conducting A/B tests, ranking content ideas, and using data to drive steady growth focused on conversions.

Elevify advantages

Develop skills

  • SaaS content research: transform quick market review into solid buyer understanding.
  • Funnel content design: arrange TOFU, MOFU, BOFU materials that guide prospects to trial.
  • 3-month content roadmap: develop KPI-based schedules using adaptable templates.
  • SEO and copy optimisation: create search-oriented pages that turn visitors into customers.
  • Experimentation workflow: perform A/B tests and refine content based on solid evidence.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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