Content Marketing Course
This course equips you with practical skills to build and execute a content marketing strategy tailored for SaaS businesses, focusing on driving traffic, trials, and leads through SEO, persona research, and data optimization.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Content Marketing Course teaches you how to create a targeted content strategy that brings in traffic, product trials, and qualified leads in just 60 days. You will learn to research SaaS customer personas, map sales funnels, select high-intent keywords, optimise on-page SEO, and plan an editorial calendar. Develop effective content assets, repurpose materials, track performance with clear metrics, and improve your strategy using data-driven experiments.
Elevify advantages
Develop skills
- SaaS keyword research: identify high-intent topics that quickly generate qualified trials.
- On-page SEO mastery: optimise titles, structure, and CTAs to increase trial signups.
- Content strategy design: develop 60-day SaaS plans that convert traffic into product trials.
- Persona-driven messaging: align B2B SaaS pain points with engaging content approaches.
- Data-led optimisation: monitor content KPIs and iterate swiftly for growth.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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