B2B Social Media Training
Master every layer of B2B social media — from LinkedIn strategy and paid advertising to social selling and ROI measurement. This training gives marketing and sales professionals a complete, practical system for generating pipeline and proving business impact through social channels.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
You will learn how to build data-driven audience personas, develop content strategies mapped to every stage of the B2B buyer journey, and optimise LinkedIn profiles and company pages for maximum visibility. The course covers paid social campaign setup and optimisation, social selling outreach sequences, and advanced analytics frameworks. You will also explore AI tools, employee advocacy programmes, and competitive intelligence techniques. By the end, you will have a boardroom-ready B2B social media strategy aligned to measurable business goals.
Elevify advantages
Develop skills
- LinkedIn Profile Optimisation: Build keyword-rich profiles that attract inbound B2B leads consistently.
- Paid Social Advertising: Launch and optimise LinkedIn campaigns targeting decision-makers within budget.
- Social Selling Outreach: Craft personalised messages that convert cold prospects into qualified pipeline.
- ROI Attribution Modelling: Connect social media activity directly to revenue using dashboard reporting.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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