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B2B Email Marketing for Lead Generation Course

B2B Email Marketing for Lead Generation Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This short, practical course shows you how to build high-performing B2B email programmes that consistently generate qualified leads. You will define buyer personas, map problems to offers, design segmented nurture flows, and write conversion-focused copy. Learn lead scoring, automation, deliverability, testing, and analytics so you can launch compliant, scalable campaigns that move prospects to sales faster.

Elevify advantages

Develop skills

  • Build B2B SaaS email strategies: align personas, offers, and KPIs fast.
  • Design segmented nurture flows: 5–7 step sequences that convert leads to SQLs.
  • Implement lead scoring: combine behaviour and firmographics for sales-ready MQLs.
  • Optimise with testing: run A/B tests and dashboards to lift pipeline metrics quickly.
  • Set up compliant ops: deliverability, consent, and Martech integration done right.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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