Agile Marketing Course
This course equips marketers with agile methodologies to optimize paid social campaigns on Meta and TikTok, focusing on rapid testing, audience targeting, creative development, and data-driven decision-making to improve key performance metrics like CPFT and conversion rates.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Agile Marketing Course teaches you how to plan and execute quick, data-driven paid social sprints on Meta and TikTok. You will learn to create platform-specific creatives, choose and expand high-value audiences, monitor SaaS subscription metrics, and set up proper experiments. By the end, you will have practical processes, clear standards, and a repeatable testing method that boosts CPFT, trial-to-paid conversions, and overall campaign performance.
Elevify advantages
Develop skills
- Agile paid social sprints: Plan 1–2 week test cycles that reduce CPFT quickly.
- Audience strategy: Build, layer, and scale Meta and TikTok segments that convert well.
- Creative optimization: Produce and test short-form ads that increase trial-to-paid rates.
- Experiment design: Run valid A/B tests and analyse CPFT, CTR, and CPA results.
- Reporting workflow: Set stop/scale rules and use insights for the next sprint tests.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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