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AdTech Course

AdTech Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

The AdTech Course equips you with hands-on skills to plan, execute, and fine-tune advertising campaigns on Google, Meta, and major DSPs. You'll grasp media buying, bidding strategies, audience targeting, and funnel setup, alongside tagging, first-party data handling, and identity fundamentals. It also delves into attribution, testing methods, forecasting, and budget distribution, illustrated through a straightforward e-commerce sportswear example in Brazil to link tactics with tangible outcomes.

Elevify advantages

Develop skills

  • Master media buying: construct high-ROI campaigns on Google, Meta, and leading DSPs.
  • Optimise funnels swiftly: organise, evaluate, and expand search, social, and programmatic efforts.
  • Leverage first-party data: implement tagging, segmentation, and retargeting for valuable audiences.
  • Track key metrics: establish KPIs, calculate ROAS, LTV, and budget effects precisely.
  • Conduct intelligent experiments: create A/B and lift tests to validate genuine uplift.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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