AdTech Course
This course provides practical training in AdTech, focusing on campaign management across major platforms, data utilization, performance tracking, and experimental validation to achieve measurable advertising results.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The AdTech Course equips you with hands-on skills to plan, execute, and fine-tune advertising campaigns on Google, Meta, and major DSPs. You'll grasp media buying, bidding strategies, audience targeting, and funnel setup, alongside tagging, first-party data handling, and identity fundamentals. It also delves into attribution, testing methods, forecasting, and budget distribution, illustrated through a straightforward e-commerce sportswear example in Brazil to link tactics with tangible outcomes.
Elevify advantages
Develop skills
- Master media buying: construct high-ROI campaigns on Google, Meta, and leading DSPs.
- Optimise funnels swiftly: organise, evaluate, and expand search, social, and programmatic efforts.
- Leverage first-party data: implement tagging, segmentation, and retargeting for valuable audiences.
- Track key metrics: establish KPIs, calculate ROAS, LTV, and budget effects precisely.
- Conduct intelligent experiments: create A/B and lift tests to validate genuine uplift.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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