Adobe Campaign Course
This course equips you with practical skills to build and optimize Adobe Campaign workflows for Ghanaian e-commerce, focusing on audience segmentation, journey automation, and performance tracking to boost customer engagement and revenue.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Adobe Campaign Course teaches you how to create effective welcome, nurture, loyalty, and reactivation journeys suited to Ghanaian e-commerce. You will learn to design key audiences, set triggers, use RFM and lifetime value, manage frequency, handle consent and data quality, link to e-commerce and analytics, conduct A/B tests, monitor KPIs, and improve campaigns with straightforward workflows and reports.
Elevify advantages
Develop skills
- Adobe Campaign audience builds: create and refresh key segments quickly.
- Data model setup: map, clean and enrich profiles for Ghanaian e-commerce.
- Journey automation: launch welcome, nurture and loyalty flows that drive conversions.
- Campaign control: apply A/B tests, throttling and suppression for secure deliveries.
- KPI optimization: track revenue, opens and clicks to refine campaigns swiftly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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