flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Visual Identity Design Course provides a practical, step-by-step approach to creating robust visual identities for local consumer brands. You will learn the basics of brand strategy, semiotics, colour and typography, logo systems, and adaptable marks. Then, you will implement these elements in packaging, signage, and digital platforms, concluding with straightforward governance, style guides, and production-ready materials for practical application.
Elevify advantages
Develop skills
- Brand strategy basics: develop precise positioning for local consumer brands swiftly.
- Visual identity systems: create logos, lockups, and clear usage guidelines efficiently.
- Research for direction: assemble moodboards, evaluate concepts, and analyse competitors.
- Brand governance: produce style guides, asset systems, and uniform implementations.
- Real-world applications: utilise identities in packaging, signage, websites, and Instagram.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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