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Visual Identity Design Course

Visual Identity Design Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This Visual Identity Design Course provides a practical, step-by-step approach to creating robust visual identities for local consumer brands. You will learn the basics of brand strategy, semiotics, colour and typography, logo systems, and adaptable marks. Then, you will implement these elements in packaging, signage, and digital platforms, concluding with straightforward governance, style guides, and production-ready materials for practical application.

Elevify advantages

Develop skills

  • Brand strategy basics: develop precise positioning for local consumer brands swiftly.
  • Visual identity systems: create logos, lockups, and clear usage guidelines efficiently.
  • Research for direction: assemble moodboards, evaluate concepts, and analyse competitors.
  • Brand governance: produce style guides, asset systems, and uniform implementations.
  • Real-world applications: utilise identities in packaging, signage, websites, and Instagram.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, and I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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