Reputation Strategy Course
Gain mastery in crisis communication through a solid reputation strategy framework. Develop 72-hour response plans, stakeholder mapping, playbooks for media and social channels, and proven trust-restoration methods to safeguard your brand and navigate reputational threats with assurance and poise.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with a hands-on, step-by-step approach to spot crises early, handle the critical first 72 hours on every platform, and manage media, regulators, and stakeholders smoothly. You'll master rebuilding trust via strong governance, thorough audits, and open reporting, plus tools for monitoring, solid KPIs, and message frameworks to ensure your organisation stays trusted, ready, and tough.
Elevify advantages
Develop skills
- Develop 72-hour crisis response plans that sync web, social media, press releases, and internal comms swiftly.
- Identify and rank stakeholders to tailor messages for media, regulators, employees, and others.
- Create message frameworks with right tone, core themes, and scripts for all major groups.
- Track online reputation using dashboards, real-time alerts, and sentiment analysis for smart decisions.
- Build trust recovery initiatives with audits, targeted content, and governance structures that win back confidence.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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