Communication Plan Training
Gain mastery in Communication Plan Training tailored for B2B project management SaaS launches. Learn to define precise buyer personas, craft compelling positioning and messages, orchestrate multi-channel phased rollouts, foster team alignment, address AI and data challenges, and use data-driven analytics and feedback loops to optimise strategies, drive user adoption, enhance retention, and deliver strong business results.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This hands-on course teaches you to create a targeted communication plan for rolling out B2B project management SaaS in the US market. You'll learn to define buyer personas, develop clear positioning, set key objectives, plan channel strategies, manage phased launches, align cross-functional teams, tackle AI and data issues, and leverage analytics plus feedback to improve messaging, boost adoption, and ensure ongoing product success.
Elevify advantages
Develop skills
- Develop persona-based planning skills to identify B2B SaaS audiences and create sharp buyer personas.
- Master strategic messaging by crafting clear positioning, key messages, and proof points efficiently.
- Learn channel orchestration to design phased plans for email, web, in-app, and social media rollouts.
- Build expertise in measurement and optimisation by setting KPIs, analysing dashboards, and refining tactics swiftly.
- Acquire cross-functional alignment skills to map RACI matrices, de-risk launches, and gain stakeholder buy-in.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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