Sentinel Advertiser Course
The Sentinel Advertiser Course equips ad professionals to monitor eco-brand reputation, track competitor ads, spot greenwashing, and transform real-time metrics into strategic creative, media, and crisis decisions that safeguard trust and boost market share. Participants gain hands-on skills in FTC compliance, tool setup, and actionable reporting for sustainable advertising success.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches monitoring and protecting eco-friendly brand reputation, aligning claims with FTC Green Guides, and preventing greenwashing. Learners design monitoring frameworks, create keyword taxonomies, set up tools, monitor metrics and dashboards, and convert insights into responses, tests, and business impact in a practical, intensive format.
Elevify advantages
Develop skills
- Eco-claims compliance: apply FTC Green Guides for honest, risk-free ads.
- Ad monitoring setup: configure tools, alerts, and workflows quickly.
- Reputation tracking: detect crises early to safeguard eco-brand trust.
- Competitive insight: analyse rival ads and adjust messaging swiftly.
- Impact reporting: convert metrics into executive-ready actions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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