Advertising Strategy Course
This course equips you with practical frameworks to develop and execute effective advertising strategies for the skincare market, focusing on data-driven decisions, budget allocation, and campaign optimization for sustainable growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Advertising Strategy Course teaches you how to analyse the skincare market, define precise target personas, and build data-driven positioning that resonates with sensitive and acne-prone buyers. Learn to plan KPIs, model acquisition funnels, allocate an $80k budget across key channels, brief creators, test and optimise campaigns, and scale profitable growth with clear, practical frameworks you can apply immediately.
Elevify advantages
Develop skills
- Skincare market analysis: size niches fast and decode competitor positioning.
- KPI and funnel modelling: plan CAC, ROAS, and budgets with lean, clear maths.
- Brand positioning: craft tested value props, claims, and concise statements.
- Channel strategy: allocate spend and creatives across Meta, TikTok, Search, CRM.
- Testing and optimisation: run smart A/Bs, read results, and scale winning ads.
Suggested summary
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