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Laboratory Product Management Course

Laboratory Product Management Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

Develop hands-on product management expertise for diagnostic systems in this intensive course. Master customer segmentation, value proposition development, and competitive differentiation using actual data. Gain proficiency in pricing strategies, distribution channels, and promotional approaches, while learning to execute launches, monitor key performance indicators, and oversee the initial two years of the product lifecycle effectively.

Elevify advantages

Develop skills

  • Lab market research: assess PCR demand size, profile competitors, and identify price signals swiftly.
  • Lab product positioning: develop compelling value propositions, proof points, and differentiation strategies.
  • Lab pricing and channels: create pricing models, offers, and optimal distributor-direct sales mixes.
  • Lab launch execution: promote adoption via pilots, key opinion leaders, and focused campaigns.
  • Regulatory and quality essentials: understand CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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