Laboratory Product Management Course
Acquire expertise in laboratory product management, covering market research, positioning, pricing, promotion, and regulatory strategies. Learn to launch, expand, and refine diagnostic products for success in clinical settings. This course equips you with practical tools to manage the full product lifecycle confidently, from initial market analysis to ongoing performance tracking over the first two years.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Develop hands-on product management expertise for diagnostic systems in this intensive course. Master customer segmentation, value proposition development, and competitive differentiation using actual data. Gain proficiency in pricing strategies, distribution channels, and promotional approaches, while learning to execute launches, monitor key performance indicators, and oversee the initial two years of the product lifecycle effectively.
Elevify advantages
Develop skills
- Lab market research: assess PCR demand size, profile competitors, and identify price signals swiftly.
- Lab product positioning: develop compelling value propositions, proof points, and differentiation strategies.
- Lab pricing and channels: create pricing models, offers, and optimal distributor-direct sales mixes.
- Lab launch execution: promote adoption via pilots, key opinion leaders, and focused campaigns.
- Regulatory and quality essentials: understand CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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