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Laboratory Product Management Course

Laboratory Product Management Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

Develop hands-on product management expertise for diagnostic systems in this intensive course. Master customer segmentation, value proposition development, and competitive differentiation using actual data. Gain proficiency in pricing strategies, distribution channels, and promotional approaches, while learning to execute launches, monitor key performance indicators, and oversee the initial two years of the product lifecycle effectively.

Elevify advantages

Develop skills

  • Lab market research: assess PCR demand size, profile competitors, and identify price signals swiftly.
  • Lab product positioning: develop compelling value propositions, proof points, and differentiation strategies.
  • Lab pricing and channels: create pricing models, offers, and optimal distributor-direct sales mixes.
  • Lab launch execution: promote adoption via pilots, key opinion leaders, and focused campaigns.
  • Regulatory and quality essentials: understand CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Prison System Intelligence Advisor, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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