Research Methods in Media and Communication Course
This course equips you with essential research methods in media and communication. You will design mixed-methods studies, create robust surveys and interviews, navigate ethical issues, and transform data on students, social media news, and trust in journalism into insightful, publishable findings suitable for humanities research. It emphasises practical skills for rigorous academic projects.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This practical course guides you through developing a mixed-methods research topic on students, social media news, and trust in journalism. You will learn to formulate precise research questions, design effective surveys and interviews, combine quantitative and qualitative data, address ethical considerations and feasibility, and structure a comprehensive research project ready for publication.
Elevify advantages
Develop skills
- Mixed-methods design: Develop efficient, robust studies on media, students, and trust.
- Survey research: Construct, test, and evaluate student surveys for reliable data.
- Qualitative interviewing: Conduct and analyse in-depth student interviews or focus groups.
- Literature synthesis: Identify, evaluate, and synthesise key studies in media and journalism.
- Research ethics: Create practical, ethical research projects with clear boundaries and protections.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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