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Point-of-Sale Promotion & Activation Course

Point-of-Sale Promotion & Activation Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This Point-of-Sale Promotion and Activation Course demonstrates how to transform premium granola browsers into purchasers through targeted in-store activities. Explore category trends, customer drivers, and primary segments, then translate these into SMART goals, POS tactics, activation timelines, and precise field directives. Conclude equipped to monitor KPIs, pinpoint challenges, and refine each 8-week cycle for superior outcomes.

Elevify advantages

Develop skills

  • Diagnose POS issues: quickly identify packaging, shelving, and merchandising problems.
  • Convert shopper insights into action: establish precise 8-week POS activation objectives.
  • Develop effective POS strategies: select materials, positions, and non-price promotional methods.
  • Instruct and oversee field teams: provide explicit store guidelines and verify with photographs.
  • Monitor POS return on investment: utilise sales, rotation, and display metrics for rapid optimisation.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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