Visual Merchandising and Store Display Course
Master visual merchandising for retail environments: craft compelling windows, plan effective store layouts, style interior displays on walls and tables, and develop KPI-aligned merchandising strategies that enhance footfall, conversion rates, and average basket value. Transform every area of the store into an engaging, sales-oriented brand experience that captivates customers and drives commercial success.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Visual Merchandising and Store Display Course equips you with skills to plan impactful window displays, establish compelling focal points, and create intuitive store layouts that guide shoppers seamlessly. Delve into colour theory, lighting techniques, signage strategies, and product hierarchy principles, then translate concepts into precise sketches, visual briefs, and actionable checklists for swift team implementation to elevate customer engagement and sales results.
Elevify advantages
Develop skills
- Window storytelling: design seasonal windows that stop traffic and drive entry.
- Store layout planning: map traffic flow, focal points, and high-impact product zones.
- Interior display styling: merchandise walls, racks, and tables for fast sell-through.
- Visual communication: create clear VM briefs, sketches, checklists, and timelines.
- Retail KPI alignment: link displays to sales, conversion, and cross-sell objectives.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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