In-Store Promotions Course
Boost retail sales with high-impact in-store promotions for healthy snacks. Master shopper behaviour, store layout, sampling, persuasive messaging, KPIs, and low-cost materials to design, execute, and optimise promotions that drive trial, conversion, and repeat purchases. Gain practical skills in visual merchandising, staff briefing, data collection, and iteration for measurable sales uplift.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Enhance in-store promotions for healthy snacks through this practical course covering shopper behaviour, store layout, visual merchandising, and fixtures. Discover how to plan and execute sampling, develop compelling messaging, select effective promotion types, and brief staff effectively. Master straightforward data collection, key performance indicators, and iterative improvements to ensure every activation delivers measurable sales growth and informed decisions.
Elevify advantages
Develop skills
- Design high-impact in-store snack promotions that fit real retail constraints.
- Optimise layouts, signage, and fixtures to boost shopper engagement quickly.
- Run safe, efficient sampling events that convert trials into instant sales.
- Track promo KPIs and iterate offers using simple, low-cost data tools.
- Craft persuasive, health-focused snack messages tailored to key segments.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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