In-Store Activation Course
Master in-store activation for retail success: establish precise shopper objectives, develop effective merchandising and sampling strategies, manage budgets, and monitor KPIs. Transform insights into high-ROI displays, trials, and promotions that boost sales at the shelf.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course teaches how to establish clear objectives, define shopper personas, and convert insights into effective in-store strategies. Participants learn to plan visual merchandising, allocate budgets wisely, and handle vendors confidently. Additionally, master journey mapping, pilot testing, and KPI monitoring to ensure activations are measurable, scalable, and sales-driven.
Elevify advantages
Develop skills
- ROI-based activation planning: select high-impact in-store actions swiftly.
- Shopper journey mapping: create snack aisle touchpoints that convert quickly.
- Visual merchandising for snacks: develop planograms, endcaps, and secondary displays.
- In-store sampling mastery: manage layout, staffing, and conversion tracking effectively.
- Retail KPI tracking: establish KPIs, test pilots, and optimise activations using data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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