Distribution and Merchandising Course
Gain expertise in retail distribution and merchandising using established strategies for planograms, shelf allocation, customer flow, and impulse areas. Discover how to enhance sales per metre, optimise product categories, and implement effective displays for cereals, snacks, and beverages. This course equips you with actionable insights to elevate store performance across various formats through data-informed decisions and practical applications.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Distribution and Merchandising Course equips you with hands-on skills to optimise categories, planograms, and shelf space, driving superior sales outcomes. Delve into zoning techniques, facings management, SKU blocking, shopper traffic analysis, and impulse zone strategies, with focused tactics for cereals, snacks, and beverages. Command key performance indicators, A/B testing protocols, and deployment approaches to implement data-led merchandising that enhances results in diverse retail environments.
Elevify advantages
Develop skills
- Category space optimisation: increase sales per linear metre with intelligent layouts.
- Planogram design in practice: create clear, implementable shelf plans swiftly.
- Supermarket merchandising strategies: position cereals, snacks, and drinks to maximise sales.
- Shopper traffic and impulse zones: convert prime locations into high-margin revenue.
- Retail A/B testing fundamentals: track KPIs and deploy successful layouts rapidly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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