4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Category Management Course provides a clear, step-by-step approach to building a winning category, using breakfast cereals as a hands-on example. Learn how to turn shopper insights into smarter assortments, design effective price ladders, plan targeted promotions, and create store-ready execution roadmaps with KPIs, risk controls, and practical tools you can apply immediately across your locations.
Elevify advantages
Develop skills
- Shopper insight mapping: turn cereal shopper data into clear retail actions.
- Assortment optimisation: build, gap-check, and rationalise SKUs for your stores.
- Pricing and price ladders: design smart ranges for private label and brands fast.
- Promotion planning: craft 1-month promo plans that grow volume without killing margin.
- KPI tracking and risk control: monitor category health and prevent stock, margin hits.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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