STMG Course (Management and Technical Sciences)
The STMG Course in Management and Technical Sciences delivers expertise in youth-oriented retail strategies. Participants gain skills in customer insights, efficient research methods, targeted marketing initiatives, and optimised store operations, empowering enhanced performance in contemporary management and administration positions within dynamic retail settings.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The STMG Course in Management and Technical Sciences equips you with practical tools to analyse 15–25-year-old customers, segment youth markets, and develop targeted marketing strategies. You will master rapid surveys, persona creation, competitor analysis, and straightforward social media and in-store campaigns. Additionally, enhance retail efficiency through defined roles, essential KPIs, affordable digital solutions, and succinct reporting to inform superior decision-making.
Elevify advantages
Develop skills
- Youth customer analysis: swiftly segment 15–25-year-olds to drive informed decisions.
- Rapid market research: create concise surveys, conduct interviews, and apply social listening.
- Streamlined marketing: develop a targeted youth campaign featuring precise KPIs.
- Essential retail operations: optimise shifts, inventory, and checkouts in compact stores.
- Local competitive mapping: evaluate rivals and formulate a compelling value proposition.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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