Designing Innovative Services Course
This course equips managers to transform complex, intangible services into clear, trusted experiences. Utilising research, journey mapping, and service blueprints, it improves health insurance and other service operations comprehensively from end to end. Participants gain practical tools for rapid user research, objective setting, journey mapping, blueprinting, digital experience design, touchpoint specification, KPI establishment, and actionable deliverables applicable immediately within organisations.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course provides practical tools to enhance complex health insurance services end-to-end. Learners master rapid user needs research, clear objective definition, journey mapping, and service blueprint creation to align teams. It covers designing reliable digital experiences, specifying vital touchpoints, establishing KPIs, and producing concise, immediately applicable deliverables for organisations.
Elevify advantages
Develop skills
- Service blueprinting: map frontstage, backstage, and KPIs in days, not months.
- Rapid UX research: conduct quick interviews, micro-surveys, and benchmark competitors.
- Journey mapping: create first-use health insurance journeys and identify redesign opportunities swiftly.
- Intangible service design: develop clear, user-friendly digital flows for complex benefits.
- Touchpoint optimisation: enhance onboarding, support, and claims with precise improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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