Business Development and Negotiation Course
Acquire essential business development and negotiation expertise to secure valuable contracts. Gain skills in market evaluation, defining ideal customer profiles, pricing models, persuasive value communication, and structured pilot negotiations to boost revenue, engage stakeholders, and excel in management and administrative positions across organisations.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course equips participants with practical strategies for market research, identifying ideal customers, and crafting persuasive value propositions to secure deals. Learners will master pricing structures, commercial proposals, upsell packages, targeted lead generation, and a structured negotiation framework to overcome objections, implement pilot agreements, and finalise contracts effectively with quantifiable results.
Elevify advantages
Develop skills
- Market analysis: evaluate size, competition, and entry risks efficiently.
- Ideal customer profile design: identify customers, KPIs, and challenges for targeted marketing.
- Pricing strategy: establish SaaS pricing, demonstrate ROI, and create upsell packages.
- Go-to-market strategy: develop outreach plans, channels, and lead generation tools.
- Negotiation techniques: manage pilot deals, address objections, and secure agreements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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