Game Theory for Business Course
Master game theory applied to business and economics. Gain skills to model pricing, marketing, and product strategies, forecast competitor actions, and create payoff matrices that transform SaaS and Latin American market data into precise, profit-driven strategic choices. Develop expertise in competitive analysis and decision-making under uncertainty.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course equips you with practical tools to analyse SaaS competition in Latin America, model pricing, marketing, and feature strategies, and anticipate rival responses using clear payoff structures. You will learn to construct normal-form and sequential games in spreadsheets, perform sensitivity analyses, and translate findings into actionable strategic recommendations, monitoring frameworks, and risk-informed decisions for real-world applications.
Elevify advantages
Develop skills
- Game modelling: construct payoff matrices and decision trees for actual SaaS markets.
- Competitive strategy: anticipate rival actions and select profit-maximising responses swiftly.
- Pricing analytics: model price reductions, customer acquisition costs, lifetime value, churn, and margin effects in SaaS.
- Market research: leverage efficient data sources to benchmark pricing, features, and return on investment.
- Scenario planning: conduct sensitivity analyses and refine strategies using real-time key performance indicators.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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