Consumer Behavior in Economics Course
Master consumer behaviour in economics, focusing on eco-friendly products. Learn to segment buyers, measure price sensitivity, design A/B tests, and convert behavioural insights into profitable, data-driven marketing and product decisions that deliver quick results.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Consumer Behaviour in Economics Course provides a practical toolkit to understand why shoppers select basic, premium, or refill eco-friendly cleaning products, and how to influence those choices. Learn to analyse price sensitivity, design behaviour-based segments, conduct A/B tests, track key metrics like retention and CLV, and transform research into targeted, data-driven marketing actions that boost performance rapidly.
Elevify advantages
Develop skills
- Build behaviour-based customer segments for eco cleaning product markets.
- Design quick surveys, polls, and social listening to uncover buying motives.
- Apply behavioural economics to price, promote, and position sustainable products.
- Plan A/B and multivariate tests to optimise messaging, pricing, and bundles.
- Interpret elasticity, retention, and CLV metrics to evaluate marketing impact.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

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