Market Research Data Processing & Analysis Course
This course equips participants with essential skills to process and analyse market research data effectively. From cleaning raw CSV survey files and handling missing values to conducting descriptive statistics, modelling satisfaction drivers, segmenting NPS groups, and performing text analysis on open comments, learners will create compelling visual summaries, dashboards, personas, and actionable recommendations for professional reporting.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Gain mastery in market research data processing and analysis through this concise, hands-on course. Participants will learn to clean disordered survey data, construct dependable variables, perform descriptive statistics, identify satisfaction drivers via modelling, segment NPS respondent groups, analyse open-ended comments for themes and sentiment, produce insightful visualisations, and formulate precise, actionable recommendations presented in professional reports.
Elevify advantages
Develop skills
- NPS segmentation mastery: quickly classify, profile, and compare customer groups.
- Fast survey data cleaning: fix missing values, outliers, and messy categories.
- Practical driver analysis: pinpoint key satisfaction levers with clear stats.
- Lean text analytics: extract themes, sentiment, and quotes from open comments.
- Insight-to-action reporting: turn findings into sharp, metric-based recommendations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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