Machine Learning for Business Course
This course equips business professionals with practical machine learning skills to drive revenue and customer retention through churn prediction and targeted promotions.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Machine Learning for Business Course demonstrates how to formulate churn and discount targeting problems, link models to revenue, margin, and CLTV, and develop high-impact use cases. You will work with real customer, behavioural, and marketing data, construct practical features, select the appropriate metrics, and convert model outputs into tested, governed actions that safeguard privacy and provide measurable uplift.
Elevify advantages
Develop skills
- Formulate ML churn and discount problems that directly influence revenue and CLTV.
- Develop high-impact churn and promotional features from BI, behavioural, and RFM data.
- Assess ML models using AUC and uplift, connected to margin and retention KPIs.
- Transform model scores into targeted offers, tests, and playbooks that increase profit.
- Convey ML results, risks, and ROI clearly to non-technical stakeholders.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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