Field Survey Course
Master in-store field surveys for Business Intelligence. Learn to design sharp questionnaires, sample the right shoppers, cut bias, and turn POS-linked survey data into clear dashboards and actions that boost sales and customer experience. This course equips you with practical skills to transform shopper feedback into actionable insights for improved retail decisions and performance.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Field Survey Course teaches you to convert in-store shopper feedback into reliable, decision-ready insights. You will define precise objectives, design concise questionnaires, select sampling frames, and plan intercept logistics. Gain expertise in reducing bias, ethical data collection, rigorous fieldwork control, cleaning and analysing survey results, and integrating them into clear dashboards with targeted, high-impact recommendations.
Elevify advantages
Develop skills
- Retail survey design: craft concise intercept questionnaires that answer BI goals.
- Sampling strategy: build quick, robust in-store samples for reliable retail insights.
- Field operations: run short, high-quality store intercepts with tight QC controls.
- BI integration: merge survey, POS, and traffic data into clear decision-ready views.
- Actionable reporting: turn field data into prioritised, revenue-focused recommendations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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