Product Strategy Course
This course equips you with essential tools for effective product strategy, from market research and competitor analysis to roadmap planning and go-to-market execution.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Product Strategy Course provides you with a practical toolkit to research markets, analyse competitors, and uncover genuine collaboration pain points. Learn to define segments, craft precise JTBD statements, and build differentiated positioning. You will design strategic themes, plan a focused roadmap, model revenue impact, and shape a clear go-to-market plan with metrics and experiments that reduce risk and drive adoption.
Elevify advantages
Develop skills
- Market analysis: benchmark competitors quickly using real public data sources.
- Product positioning: craft precise vision, messaging, and differentiation in days.
- Customer insight: segment users, map JTBD, and pinpoint high-value pains.
- Go-to-market: design lean experiments, metrics, and a focused launch playbook.
- Strategic roadmapping: turn themes into a 12–18 month, outcome-driven plan.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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