Product-Led Growth Course
This course equips you with a practical playbook for implementing Product-Led Growth (PLG) in B2B SaaS, focusing on activation, retention, and expansion to drive acquisition and revenue through product innovation and experimentation.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Product-led Growth Course provides a focused, practical playbook to enhance activation, retention, and expansion in B2B SaaS. Learn to define meaningful activation events, create onboarding flows, design viral loops, and optimise trials, pricing, and upgrade prompts. You also develop skills in experimentation, analytics, and cross-functional execution so your product reliably drives acquisition and revenue.
Elevify advantages
Develop skills
- Design viral product loops: build in-app invites, sharing, and collaboration.
- Craft high-retention UX: onboarding flows, habit loops, and lifecycle nudges.
- Optimise monetisation: pricing levers, upgrade prompts, and trial conversion.
- Run PLG experiments: prioritise tests, define metrics, and read dashboards.
- Map PLG funnels: activation, retention, and expansion for B2B SaaS products.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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