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Olfactory Marketing Course

4/5
Olfactory Marketing Course
4.0 in the evaluation
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

Discover how to design effective scent experiences that match UrbanNest’s brand, attract the right customers, and support clear business goals. This short, practical course covers olfactory psychology, scent concept development, in-store zoning, diffusion technologies, staff training, testing strategies, KPIs, and safe implementation so you can confidently plan, measure, and scale impactful scent programmes.

Elevify advantages

Develop skills

  • Scent strategy design: turn brand personality into powerful in-store aromas.
  • Multisensory retail design: align scent with music, lighting, and merchandising.
  • Scent testing & KPIs: build quick pilots, track impact on traffic and basket size.
  • Vendor & operations setup: choose diffusers, manage suppliers, and store routines.
  • Customer-safe scenting: apply psychology, ethics, and allergy risk mitigation.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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