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Marketing Plan Fundamentals Course

Marketing Plan Fundamentals Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

Discover how to create a targeted, data-informed marketing plan to boost sales of sustainable reusable bottles. Cover market trends, regulations, objective setting, KPIs, and positioning. Engage in customer research, segmentation, and competitor analysis, then develop a practical 6–12 month roadmap featuring budgets, timelines, templates, and straightforward tracking methods to evaluate, refine, and expand outcomes effectively.

Elevify advantages

Develop skills

  • Develop data-informed marketing plans for sustainable reusable bottles.
  • Establish buyer personas and customer journeys for eco-conscious product launches.
  • Formulate 4Ps strategies and pricing for brands promoting circular economy principles.
  • Produce 6–12 month action plans incorporating budgets, timelines, and campaign outlines.
  • Implement SMART marketing KPIs and basic dashboards to monitor sales and return on investment.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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