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Marketing Analytics Course

Marketing Analytics Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This concise, hands-on course shows you how to clean and structure CSV data, validate core performance metrics, and run exploratory analysis with clear visualisations and dashboards. You will learn to diagnose results with statistical rigour, compare outcomes to industry benchmarks, and turn findings into prioritised, data-driven recommendations, sharp summaries, and confident budget and optimisation decisions.

Elevify advantages

Develop skills

  • Marketing data prep: clean messy CSVs into analysis-ready datasets fast.
  • Core KPI mastery: compute and validate CPC, CPA, ROAS, CTR, and CVR correctly.
  • Performance diagnostics: spot waste, outliers, and low-ROAS campaigns with confidence.
  • Visualisation for marketers: build clear dashboards and charts that drive decisions.
  • Budget optimisation: reallocate spend, test changes, and present sharp recommendations.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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