4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The 4As of Marketing Course provides a quick, practical framework to increase awareness, influence brand perception, prompt action, and target your audience accurately. Discover how to create experiments, monitor key metrics, refine customer journeys, foster trust through evidence-backed communication, and develop a targeted 90-day strategy that secures approval and achieves quantifiable expansion for a UK DTC skincare brand.
Elevify advantages
Develop skills
- Conversion funnel design: address drop-offs swiftly using established UX and promotional strategies.
- Retention playbooks: develop high-ROI email, SMS, loyalty, and subscription sequences.
- Audience segmentation: transform data into distinct skincare buyer personas and KPIs.
- Marketing experiments: conduct GA4-based A/B tests and report ROAS confidently.
- 90-day growth roadmap: prioritise 4A initiatives and convey successes to leadership.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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