Territorial Marketing Training
Master territorial marketing to draw tourists and investors. Acquire skills in audience segmentation, value propositions, channel selection, KPI tracking, and stakeholder coordination to create data-informed campaigns that boost visitation, investment, employment, and enduring regional prosperity.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Territorial Marketing Training equips you to craft an enticing place proposition for visitors and investors, segment and profile target audiences, and formulate distinct value propositions emphasising assets, incentives, and experiences. Master channel selection, campaign and familiarisation trip planning, stakeholder collaboration, risk management, and KPI monitoring via practical dashboards, timelines, and reporting processes.
Elevify advantages
Develop skills
- Design territorial KPIs: develop precise tourism and investor metrics swiftly.
- Analyse competitive regions: benchmark counties and identify growth opportunities.
- Profile audiences: segment tourists and investors using data-driven personas.
- Develop territory value propositions: create compelling messages for visitors and investors.
- Plan actionable campaigns: allocate channels, budgets, and stakeholder responsibilities.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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