Strategic Marketing and Communications Course
Gain expertise in strategic marketing and communications for contemporary brands. Master customer segmentation, value propositions, cohesive messaging, integrated channel strategies, and performance KPIs to deliver campaigns that boost awareness, engagement, and quantifiable growth in sustainable home products markets.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course equips you with practical expertise in customer segmentation, crafting robust value propositions, and developing precise buyer personas for sustainable home products. You will master unified brand positioning, succinct message frameworks, and cohesive channel strategies spanning paid media, PR, CRM, and social platforms. Additionally, learn to define intelligent KPIs, construct performance dashboards, and implement governance structures, roles, and processes to ensure all campaigns remain aligned and effectively measured.
Elevify advantages
Develop skills
- Integrated channel planning: develop coordinated paid, CRM, PR, and social strategies.
- Customer segmentation: create detailed personas and compelling value propositions.
- Unified brand messaging: establish consistent positioning and message frameworks.
- Marketing analytics: select effective KPIs, build dashboards, and measure multi-channel ROI.
- Governance and workflows: define roles, processes, and playbooks for seamless execution.
Suggested summary
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