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Strategic Marketing and Communications Course

Strategic Marketing and Communications Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This course equips you with practical expertise in customer segmentation, crafting robust value propositions, and developing precise buyer personas for sustainable home products. You will master unified brand positioning, succinct message frameworks, and cohesive channel strategies spanning paid media, PR, CRM, and social platforms. Additionally, learn to define intelligent KPIs, construct performance dashboards, and implement governance structures, roles, and processes to ensure all campaigns remain aligned and effectively measured.

Elevify advantages

Develop skills

  • Integrated channel planning: develop coordinated paid, CRM, PR, and social strategies.
  • Customer segmentation: create detailed personas and compelling value propositions.
  • Unified brand messaging: establish consistent positioning and message frameworks.
  • Marketing analytics: select effective KPIs, build dashboards, and measure multi-channel ROI.
  • Governance and workflows: define roles, processes, and playbooks for seamless execution.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Prison System Intelligence Advisor, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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