Sports Event Marketing Course
Master sports event marketing from initial research to post-event reporting. Gain skills to secure sponsors, analyse audiences, execute budget-friendly activations, and measure ROI, enabling growth in registrations, revenue, and brand influence for local sports events.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course teaches how to research local races and tournaments, establish value for participants and sponsors, and craft attractive sponsorship packages. You will learn to manage timelines, handle modest budgets, implement cost-effective promotions, and leverage social, community, and digital platforms. Additionally, set key performance indicators, monitor outcomes, and produce post-event reports to enhance retention and expansion.
Elevify advantages
Develop skills
- Sports audience research: segment local fans, teams, and sponsors quickly.
- Sponsorship packaging: create ROI-focused tiers and compelling sponsor presentations.
- Low-budget activation: schedule timelines, manage volunteers, and develop high-impact event elements.
- Content and social strategy: boost registrations through targeted posts and funnels.
- Post-event analytics: measure KPIs, demonstrate sponsor value, and increase renewals.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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