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Services Marketing Course

Services Marketing Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This Services Marketing Course teaches you to define and package digital counselling offers, profile target segments, and create compelling value propositions that foster trust and minimise risk. You will learn to design pricing structures, sign-up processes, and service experiences, choose effective promotional channels, leverage social proof, and implement retention, referral, and measurement strategies to achieve sustainable growth.

Elevify advantages

Develop skills

  • Service positioning: define clear digital counselling offers that convert.
  • Targeted value propositions: craft segment-specific messages that overcome stigma.
  • Trust-building promotion: design guarantees, social proof, and compliant messaging.
  • Retention playbooks: build onboarding, re-engagement, and referral workflows quickly.
  • Pricing and access: set tiers, trials, and channels that reduce friction and churn.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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