Promotional Campaigns Course
Master promotional campaigns for urban youth brands. Learn audience research, brand positioning, big ideas, channel strategy, hero content, and launch optimisation to create high-impact marketing campaigns on tight budgets. This course provides practical skills for planning and executing effective beverage promotions within budget constraints over a focused 6-week period.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Promotional Campaigns Course offers a clear, practical roadmap to plan and launch high-impact beverage promotions on a tight budget. Learn to define sharp positioning, build data-backed personas, select optimal channels, and develop compelling creative ideas. Acquire hands-on expertise in A/B testing, KPIs, attribution, hero content production, and real-world optimisation for a streamlined 6-week launch.
Elevify advantages
Develop skills
- Audience personas: Build data-backed urban youth profiles for sharp targeting.
- Brand positioning: Craft concise, differentiated messages that cut through noise.
- Creative big ideas: Develop and test bold slogans and campaign concepts fast.
- Channel strategy: Plan lean, high-impact media mixes and street-level activations.
- Campaign optimization: Track KPIs, A/B test, and refine launches on tight budgets.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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